When writing The Innovation Revelation, I discovered that service design is a mystery to many people. So I thought it would be beneficial to ask a bunch of experts to provide an explanation. Here is a compilation of clips taken from 14 experts: Their full videos (and more) will be… Read More »What is service design?
“I have an idea.” The 4 words that strike fear into my wife How do you know if your killer new idea is really any good? Although my recent book, The Innovation Revelation, looked at finding solutions to customers’ problems at a macro level (i.e. from understanding the intersection between… Read More »What customers want