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David manages to cleverly use a story of a lemonade stall to teach the basics of entrepreneurship in a fun, compelling way. Highly recommended read.
Jonathan Sun, Entrepreneur
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The Lemonade Stall emphasises the importance of challenging your own bias through customer feedback in order to produce more inclusive products. A must-read for any customer-centric business.
Esha Bakshi, Moonpig
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It’s all too easy to get fixated on one’s great idea without understanding what our customers really need and The Lemonade Stall contains ideas and exercises that can help prevent that bias.
Stephen Janaway, Bloom & Wild
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A really fun and approachable way of learning about the scientific method – including both its relevance and necessity in the world of complex product development, and how to actually apply it to increase your chances of success.
Neil Killick, #noestimates
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