User-Centred Design intro
User-Centred Design (UCD) is an approach that helps organisations succeed by designing and developing products and services that truly meet their users’ needs.
This success is brought about by involving users at every step of the design and development process; Early on, users, be it customers, clients or even internal staff, are involved in helping the organisation understand the opportunity or problem that your product or service aims to address; later, users help come up with solutions that would truly address these opportunities; and finally we involve users in testing and optimising developed solutions in order to ensure that you are truly delivering valuable experiences to your users.
In the process UCD also helps your organisation to understand where to focus your effort, so that you only deliver the things that really matter to users, and at the same time deliver value and savings to your organisation.
Takeaways
- Understand why being user centred is important for your organisation and how it can contribute to its success
- Learn how to learn about your users and their needs
- Discover methods and techniques to involve users at different stages of your design process
Target audience
This introductory workshop is aimed at people who want to better understand what UCD is and how it can be used. By the end of the course you’ll have a few tools in your arsenal to start applying user centred design to your product or service.
Pre-requisites
No prior knowledge is required. We will work with you to identify your organisation’s maturity in the area and put together a workshop that meets your specific needs.
Public courses
Want to join one of our public 3-day Agile Fundamentals courses? We run these courses about every 8 weeks.
Private courses
We can tailor our Agile Fundamentals course to ensure that it fulfils your organisation’s needs. To start the conversation, either book a time using the calendar below or message us.