Product Management (ICP-PDM)
Master the Art of Product Management
Are you ready to unlock your full potential as a Product Manager? This accredited course is designed to equip you with the knowledge, tools and confidence to thrive in one of the most dynamic and rewarding roles in modern organisations. With a hands-on approach and real-world insights, you’ll gain the skills to navigate the complexities of product management and deliver lasting impact.
ICAgile certified course
Why choose this course?
- Tailored for Your Growth: Our modular structure ensures you build on your current knowledge, with opportunities to reflect on your product, competencies and challenges at every step.
- Deep, Actionable Insights: Learn how to align product strategy with business goals, master planning and prioritisation, and create a high-level strategy for success.
- Practical Tools & Techniques: Explore proven methods for understanding customers and markets, crafting compelling visions, and iterating with feedback to drive innovation
- Leadership Focus: Beyond technical skills, develop the leadership competencies that set great Product Managers apart.
Target audience
This course is ideal for:
- Aspiring Product Managers: Build a strong foundation to succeed in your first role
- Experienced Professionals: Hone your skills and develop advanced techniques to stay ahead in your career
- Cross-Functional Teams: Enhance collaboration and understanding of product strategy.
Certification
This course requires attendance, knowledge acquisition and a hands-on demonstration from the learner that they can use an agile mindset and approach in practice by the end of the course.
Upon successful completion, learners will receive the ICAgile Certified Professional (ICP) certification.
Pre-requisites
No prior knowledge is required.
What’s inside the course
Module 1: Introduction
Module 2: Where are you now?
Understand the importance of knowing your product’s current position in the lifecycle and adoption curve. Reflect on the challenges you face and the realities of product management.
Module 3: What Is a Product?
Dive into the factors influencing product management approaches, including product types, delivery models and ecosystems. Review your own product and solidify your understanding of its context.
Module 4: The Core Role of a Product Manager
Explore the essential skills, competencies and traits of a Product Manager. Reflect on your current capabilities and identify areas for growth and development.
Module 5: Aligning Product Strategy with Business Drivers, Vision and Metrics
Learn to think strategically by connecting business drivers and ecosystems to your product strategy. Develop a compelling product vision and metrics to measure success.
Module 6: Finding Opportunities
Discover methods for understanding customers and markets to identify opportunities that align with your product vision. Build a plan to use these approaches effectively.
Module 7: Build-Measure-Learn
Gain expertise in designing experiments, validating ideas and iterating based on continuous feedback. Learn to write actionable hypotheses to test ideas.
Module 8: Planning and Prioritization
Navigate the challenges of planning and prioritising amidst a sea of opportunities. Learn to focus on outcomes and create actionable roadmaps.
Module 9: Working with Product Teams
Explore how product teams evolve as products scale and mature. Reflect on your current team dynamics and understand the structures that lead to success.
Module 10: Product Managers as Leaders
Develop your leadership skills and explore the role of continuous improvement in product management. Reflect on your journey and identify opportunities for further growth.
Module 11: Final Practice
Apply everything you’ve learned in a real-world or simulated scenario. Build confidence and capability by turning knowledge into action.